Jaime Wuilliez is co-owner of The Branch, a Colorado Springs-based marketing agency specializing in branding, strategy, and community engagement. With a background in marketing, finance, and operations, Jaime brings a unique blend of strategic insight and heart-centered communication to everything she does.

A proud advocate for her community, Jaime serves as Vice President of the Board for the Senior Resource Council, a board member of the Colorado Springs Senior Center, and a board member of Ronald McDonald House Charities of Southern Colorado (RMHCSC).

Her passion for service is grounded in both personal experience and a deep desire to give back. When her son was born at just 33 weeks, Jaime gained a profound understanding of the emotional toll and uncertainty families face during medical emergencies. That experience opened her eyes to the critical role organizations like RMHCSC play in offering stability, compassion, and a sense of home during life’s most challenging moments — and it’s what ultimately inspired her to support their mission through board service.

Jaime’s dedication to the senior community also runs deep. Her very first job was in an assisted living facility, and she has continued to serve seniors in both personal and professional ways ever since. In 2020, she launched Santa for Seniors, a holiday giveback initiative that adopts a local senior living community in need each year. What began during her time at Orangetheory Fitness has now grown into a beloved annual tradition. With the help of Orangetheory’s generous members and community partners, the program has delivered joy, essential items, and personalized gifts to seniors and nursing homes in the Pikes Peak Region.

Beyond this, she has coordinated additional holiday campaigns supporting teens through Rocky Mountain Kids, pets through the Humane Society, and children through Children’s Hospital Colorado.

Above all, Jaime believes that if you’re in a position to give, you should — and that even the smallest efforts can create meaningful change.

What she loves about the Senior Resource Council (SRC), is the unique opportunity that SRC has to give back to the community. Helping to bring businesses, education, events and LIFE to seniors in the Colorado Springs Community while also providing networking opportunities to its members is an incredible opportunity. “Membership growth and revenue diversification are a major part of a successful non-profit and ensuring the value for your members is where longevity exists.”